The Real Reason the Kraft-Heinz Merger Will Work

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Why would a company best known for making ketchup want to buy a company best known for making macaroni and cheese? That’s the question a lot of people were asking last week when Heinz — and its market-legend backer, Warren Buffet — sealed the deal on a multi-billion-dollar merger with Kraft. Our Supply Chain Management Expert reveals the real reason they did it.

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