About Management: Make It Easier To Buy

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From F. John Reh, your Guide to Management

 Sure, our Retail Management Tips (http://management.about.com/od/Retail/Retail_tips.htm) are directed at managers in the retail business, but they apply to managers in other industries as well. At this time of year, retail businesses are focused laser-like on their customers - trying to get them to buy. As you'll see below, there is an easy way to do that.

This is also a good time for managers in other industries to follow that lead and renew your focus on your customers, internal or external. Regardless of what you are selling, you will sell more if you "make it easier for them to buy".

"But I'm not in Sales", you say. News flash - we are all in sales. A case in point, the company holiday party. Here's an opportunity for you to sell yourself. Focus on the person you are selling yourself to, your boss perhaps or another senior manager. What is it about you that would make them want to "buy"? Target your communication to what you want them to hear rather than what you want to say and you will succeed more often


Make It Easier For Customers To Buy
Selling is hard and it is expensive. That's why businesses are always looking for more repeat customers. One way to have more repeat customers and make it easier to find new ones is to make it easier for them to buy... Read more

How To Shine At The Office Holiday Party
It's not enough to just Survive The Office Party (http://management.about.com/cs/yourself/a/SurOffParty1200.htm), you need to sell yourself and really Shine At The Office Holiday Party... Read more
Search Related Topics:  office holiday party  career enhancement 

Getting Your Point Across
 Instead of focusing on what you want to say to get your point across, you should focus on what you want the other person to hear. Your boss doesn't want to hear that you're having trouble with the person in the other department, he or she wants to hear that you've found a way to make the team more productive.... Read more
Search Related Topics:  business communications  public speaking 

Public Speaking For Managers
Do you find it difficult to speak in public? You will not succeed as a manager if you are unable to speak confidently in front of a group. You don't have to enjoy it, but you do have to be able to do it well. To learn how,... Read more


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F. John Reh
Management Guide
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