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 | Have you ever heard of the online retailer Nasty Gal? All of my fashionable friends swear by it -- but the great thing about the company is that it was "bootstrapped" or built without outside investment and now nets over $120 million a year. Read on to find out how bootstrap businesses operate differently. |
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What Bootstrapped Startups Do Differently
The image of "pulling yourself up by your bootstraps" is a revered American value. The idea of a self-made man or woman has been an inspiration for millions of people. When we talk about "bootstrapped" businesses, we mean business that the entrepreneur built without outside capital. Read more...
| Exercise Trends for Entrepreneurs
I am fascinated by trends in exercise. I already do Crossfit, a fitness trend that gained popularity among the military and police and fire departments across the country and is... Read more
| Build Your Own "Real Time" Content Studio
As we mentioned in our prior article, "real-time" marketing is reshaping the way we think about advertising. In fact, "real time" marketing required a whole new set of tools and... Read more
| What Entrepreneurs Can Learn About Marketing From PepsiCo
Years ago, I had the chance to see Shiv Singh, the head of digital at PepsiCo give a fantastic talk on "real time marketing" at a conference. "My real competition is... Read more
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