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 | So-called "millenials" are a coveted demographic for entrepreneurs. But who are they, and how do you reach them? Find out below. |
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Marketing to Millenials
Millenials -- also known as "Generation Y" -- is the generation immediately after Generation X. Born between the early 80s and the aughts, this generation represents a sought-after demographic for... Read more
| From a Modest Venture to a Burrito Empire: The Chipotle Story
I was born and raised in Southern California, eating authentic Mexican food, and I love Chipotle. Sure it may not be as authentico as a hole-in-the-wall taco joint, but the... Read more
| Mastering the Art of the "Pivot"
Would you be brave enough to change course with a business idea that you love? The concept of the "pivot" has become, well, central to the wildly popular entrepreneurship bible The... Read more
| How Did NYC Become a Magnet for Tech Entrepreneurs?
Years ago, the idea of New York City being a "tech center" for startups and entrepreneurs seemed crazy. All the big startups, from Facebook to Twitter to Google, had issued... Read more
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