About Entrepreneurs: Should You Spend Zero on Acquiring Customers?

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From Amanda McCormick, your Guide to Entrepreneurs

Marketing guru Joseph Jaffe sure thinks so. When I heard about his Kickstarter for his new book Z.E.R.O. - Zero paid media as the new marketing model, I knew I needed the inside story. I think you'll learn a lot from this interview -- including how to get new customers when you're just starting out. Please let me know what you think in the comments!

A Kickstarter Success With Much to Teach Entrepreneurs

"If you want to understand change, you have to live it," explains thought leader and author Joseph Jaffe in the wake of the success of his Kickstarter campaign for the new book Z.E.R.O. - Zero paid media as the new marketing model. He adds, rather cheekily: "You can't read about it in a book, unless of course it's mine." Read more

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Developing More Social Media Influence Through Great Content

In this article, we'll start by taking an inventory of the content you already have. Then, you'll identify content needs you can fill. You'll use some of the inputs you developed in Social Media Influence Part One to collect interesting content and craft pitches that are aimed at publications that can help you. Read more

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This newsletter is written by:
Amanda McCormick
Entrepreneurs Guide
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