About Entrepreneurs: Should You Spend Zero on Acquiring Customers?

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From Amanda McCormick, your Guide to Entrepreneurs
Marketing guru Joseph Jaffe sure thinks so. When I heard about his Kickstarter for his new book Z.E.R.O. - Zero paid media as the new marketing model, I knew I needed the inside story. I think you'll learn a lot from this interview -- including how to get new customers when you're just starting out. Please let me know what you think in the comments!

A Kickstarter Success With Much to Teach Entrepreneurs
"If you want to understand change, you have to live it," explains thought leader and author Joseph Jaffe in the wake of the success of his Kickstarter campaign for the new book Z.E.R.O. - Zero paid media as the new marketing model. He adds, rather cheekily: "You can't read about it in a book, unless of course it's mine." Read more

Could Tumblr Work for Your Business?
Tumblr a good marketing vehicle for your business? Until recently, I was rather skeptical myself. But I've gone to a few presentations and gotten to see the unstoppable power of the... Read more

Developing More Social Media Influence Through Great Content
In this article, we'll start by taking an inventory of the content you already have. Then, you'll identify content needs you can fill. You'll use some of the inputs you developed in Social Media Influence Part One to collect interesting content and craft pitches that are aimed at publications that can help you. Read more

Marketing Tips for Micro Budgets
A lot of people make the mistake of thinking marketing is only to be done when you have a little extra money to burn. Not at all -- you can't... Read more

 


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Amanda McCormick
Entrepreneurs Guide
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