About Management: Customer Satisfaction On The Cheap

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From F. John Reh, your Guide to Management
Just because customer satisfaction is critical to your success, that's no reason why you have to blow your entire budget on it. This week we look at different aspects of customer satisfaction, but we start with clues on how to do it inexpensively.

Customer Satisfaction On The Cheap
The Young Entrepreneur Council listed their answers to the question "What is one low-cost way to improve customer service in your business?" Most of them, and there are a good number, are generally good advice.... Read more

Customer Satisfaction Survey
The best way to find out whether your customers are satisfied is to ask them. What you ask and how you ask are important. However, the most important thing is what you do with their answers. To learn how to do a customer satisfaction survey that works... Read more

How Key Drivers Help You Increase Customer Satisfaction
Many factors have an impact on customer satisfaction and loyalty. You don't have enough resources to attack all the problem areas. A Key Driver Analysis tells you what is most important to your customers and where to spend your money for the greatest increase in customer satisfaction. Read more

Stay Focused On The Goal Not The Counting
Many businesses have metrics that they use to track their performance against company goals like increasing customer satisfaction rates. Just keeping score isn't enough. You still have to manage the underlying activities that contribute to the numbers. Read more
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